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Shimano’s new-gen Squidgies

SHIMANO is shaking up the Squidgies lineup with four game-changing tail designs, including two fresh creations and two legendary classics re-engineered for today’s anglers.

Squidgies have been a staple of Aussie fishing since their launch at the start of the millennium—so much so that the name itself has become synonymous with soft plastics. Now, Shimano is taking Squidgies into the future with exciting innovation, cutting-edge materials, and proven fish-catching action.

Leading the charge is the Glimma 90mm, a sleek baitfish profile featuring shimmering, translucent fibres designed to tempt even the wariest predators. Perfect for finesse fishing in pressured waters, the Glimma is primed to land bream, flathead, snapper, and more.

Then there’s the Squidgy Grub 80mm, an evolution of the much-loved curly-tailed grub, now enhanced with a pulsing tail action that mimics the leg beats of a prawn or the flutter of an injured baitfish—irresistible in both salt and freshwater!

Back by popular demand, two Squidgies legends return:

  • The Squidgy Bug 70mm, a fan-favourite that anglers have been begging for. With its meaty prawn-like body and lifelike tail action, it’s more lethal than ever—whether twitched on topwater or bombed deep.
  • The Squidgy Lobby 90mm, the ultimate crustacean imitation, redesigned for a bigger presence and enhanced action. Crawling through tough terrain or fished on a jig head, it’s bound to trigger brutal strikes.

Shimano’s revamp isn’t just about nostalgia—it’s about bringing Squidgies into the future. With modern materials, evolved design, and unmatched versatility, these lures are ready to dominate every waterway, from the salt flats to the inland rivers.

More info at fish.shimano.com/en-AU

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