THE Australian Fishing Trade Association (AFTA) has announced the launch of its new campaign, “Let’s Fish, South Australia”, supported by the Government of South Australia to promote the recovery of the state’s rec fishing industry.
The initiative aims to restore public confidence in recreational fishing across South Australia, following the recent algal bloom which has temporarily impacted sections of the coastline. With over 70% of South Australia’s coastlines unaffected and all freshwater fishing areas remaining open and safe, the campaign encourages anglers to return to the water, enjoy the outdoors, and support their local communities.
“Let’s Fish, South Australia” promotes both intrastate and interstate participation, highlighting that fishing remains a cornerstone of the South Australian lifestyle, tourism, and wellbeing. Through engaging digital content, community events, ambassador partnerships, and retailer collaborations, the campaign will highlight safe and accessible fishing opportunities while providing much-needed support to local tackle stores and regional businesses, many of which have experienced a significant drop in foot traffic and sales due to public uncertainty following the algal bloom. This campaign is designed to help restore consumer confidence and reconnect anglers with trusted local retailers..
To encourage participation, a series of retail promotions and competitions will offer anglers the chance to win exciting prizes, including fishing gear and vouchers provided in partnership with local and national brands. These initiatives are designed to help drive foot traffic back into stores while reinforcing the message that South Australian fishing is open, safe, and ready for everyone to enjoy.
AFTA president Greg Seeto said: “As we continue to advocate for fair, transparent and sustainable fisheries management, AFTA remains focused on delivering tangible support to our members and the broader Recreational Fishing Sector.”
“The Let’s Fish SA marketing campaign, supported by a grant from the Government of South Australia, will remind anglers that our waters are open and ready to enjoy, while providing vital support for local tackle retailers.
“By promoting safe, accessible fishing and encouraging people to shop local, we’re helping sustain the businesses, communities, and culture that make recreational fishing such an important part of South Australian life,” said Seeto.
