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Honda celebrates 50 years in Australia!

HONDA Australia is celebrating its 50th birthday this year, marking half a century since the company was established locally on February 4, 1969.

Although Honda products had been imported and distributed around Australia by a variety of private companies since the 1950s, the brand’s official local presence began when Honda Motor Company in Japan sent Mr. Hidehiko Shiomi to Melbourne to setup a unified, national representation for Honda in Australia.

Honda’s 50th Anniversary gold outboard

Honda Australia Managing Director & CEO, Mr. Hiroyuki Shimizu said “Honda Australia was a Honda subsidiary set up primarily to sell cars, but it has since grown with the global Honda brand to deliver a wide range of products and services that help make people’s lives more enjoyable,”

To mark the milestone, a unified Honda Australia has created a one-off collection of some its current iconic performance products, in striking gold bodywork.

“To Honda, performance means more than speed – each product is designed to perform at a level that exceeds the expectations of the customer. We’re looking forward to showcasing these amazing golden products around the country throughout 2019, so stay tuned for more information on that front.” Mr. Hiroyuki Shimizu said.

The celebratory golden collection of products will be used throughout the year to inspire, thank and connect with Honda Australia customers.

“Achieving 50 years of longevity and continuity in business is a significant milestone, but none of this would be possible without our people. Our team at Honda Australia and our dealer network across the country are exceptional at what they do and I thank them for their contribution”, said Mr. Shimizu

“Most importantly though are our customers. Honda would be nothing without our customers – both long-term customers and new customers all contribute to making this brand what it is today. I am very proud to be a second-generation Managing Director of Honda Australia and incredibly grateful to all our customers for their ongoing loyalty, trust and belief in the Honda name.”

Honda Motorcycle and Power Equipment Managing Director, Mr. Robert Toscano, is pleased to see both Honda subsidiaries partner for this special milestone.

“Honda products have been instrumental in shaping the landscape of modern Australia over the last 50 years – take the CT110, more commonly known as the Australia Post, ‘postie bike’, which has helped deliver the mail to Australians all across the country for generations,” said Mr. Toscano

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