Costa announce new deal with Rapala for 2016


COSTA Sunglasses continues its international expansion by announcing its partnership with Rapala Australia as the exclusive distributor for the brand across Australia and New Zealand, starting January 1, 2016. Anglers down under will benefit from the relationship immediately, as Rapala brings several new 2016 Costa styles to market, including Anaa, Copra, North Turn, Raphael, Trevally and Motu.

“We are delighted to be associated with such an iconic brand, and we’re proud that Costa chose Rapala VMC Australia as their exclusive new distributors,” said Damian Kerves, Rapala Australia’s managing director. “Tremendous synergies exist between both of our well proven product ranges and we are excited about our new partnership.”

“Both Costa and Rapala support a dedicated community of anglers, so a partnership together made perfect sense for us,” said Jenny Gordillo, export sales manager for Costa.

For more information visit the Costa website.

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