CORTLAND fly lines and related products will be distributed in Australia by Jarvis Walker Brands, from July 1.
Cortland CEO Brian Ward and Jarvis Walker Brands Director Trevor Maundrell made the joint announcement and both are excited about the possibilities.
“Recent seasons of good rain have seen Australia’s fly fishing waters firing on all cylinders and we expect Cortland’s history as a well-respected brand with excellent products can achieve great things in this resurging market. We’re looking forward to exposing these quality products to larger distribution possibilities throughout Australia,” said Maundrell.
“Jarvis Walker Brands is also looking forward to working with the Cortland team on a Cortland range expansion that will see the development of more lines, rods, reels and accessories,” he said.
Ward said: “Cortland and Jarvis Walker Brands have achieved great success working together in the UK and we’re looking forward to similar success with Australia’s largest tackle distributor flexing its muscle in its home market. The possibilities are exciting—especially given the improved fly fishing conditions in Australia.
“The initial discussions on the range expansion have been really exciting. Our combined resources have some impressive capabilities in many categories and we are eager to start building on Cortland’s great history with more reach into the Australian market,” said Ward.
Maundrell added: “Jarvis Walker Brands continues to grow and our customers are increasingly pleased at being able to source such a diverse range of product categories across a variety of price points and brands, all from one supplier.”
