Pure Fishing buys Sebile

GLOBAL tackle supplier Pure Fishing has added another brand to its arsenal with the acquisition of lure manufacturer Sébile.

The deal sees Pure Fishing take control of the assets of the Sébile fishing lure business from Sébile International SA with immediate effect.

“We are excited to add Sebile lures to our offering, as they provide a strong complement to our current product lines,” commented John Doerr, President and CEO of Pure Fishing.

Sebile lures are well recognised by the fishing tackle industry and anglers worldwide. The brand has won a number of industry awards including the Best Hard Lure and Best Soft Lure awards at ICAST (USA – 2009), three awards at EFTTEX (Europe -2010), and four awards at AFTA (Australia – 2010).

“Our goal was not to start just another lure business but to provide anglers around the globe with a new and unique range of lures borne from innovative concepts and ideas,” stated Patrick Sebile, who kicked off his lure making business in 2006.

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Patrick Sebile fishing in Sydney during an Australain visit last year. Pic: Mick Fletoridis

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