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Lowrance Ghost trolling motor wins design award


THE new Lowrance Ghost trolling motor has won Gold at The Best Design Awards, brought to you by The Designers Institute of New Zealand.

The Best Design Awards is an annual showcase of excellence in graphic, spatial, product, interactive and motion design along with four boutique awards.

In addition to the gold award, Lowrance’s HDS-Live also received a silver award in recognition of outstanding design.

Lowrance says the Ghost freshwater trolling motor is ultra quiet, reliable, rugged and built to last – designed to fish longer, run faster and get in closer without making a sound.


“Ghost and HDS Live are the magic combination of great engineering execution, innovation and user centred design,” said Paul Bailey, Principal Designer, Navico.

“It is fantastic that the commitment and focus shown by our talented team to craft such amazing user experiences has been recognised by the Best Design Awards judges.” Bailey said.

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