New Products

Atomic Hardz new colours

ATOMIC has added two new colours across most of the popular Atomic Hardz range, offering up to 20 colour options for some models.

The new colours are:


Prawn Tiger – an attractive and striking brown headed lure with stripes down the side.


Pearl Chartreuse – a bold pearl coloured body with fluorescent highlights on the underbody and top.

Atomic says, the Hardz range is one of the most comprehensive collection of hard bodied lures on the market today, with a range of styles that covers inshore estuary to offshore and impoundment as well. Starting with the iconic Crank 38, it has rapidly expanded to over 15 different styles and numerous sizes.

For more information:

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