BEER brand XXXX and Tide Apparel have come together to launch a limited-edition fishing shirt that not only protects Australians, but also supports the Great Barrier Reef.
Most fishing shirts are designed to protect Aussies from the harsh sun, rogue fishhooks, mozzies and more, but now two Queensland brands have gone one step further with 100% of the XXXX proceeds from the shirts going to the Great Barrier Reef Foundation, the lead charity for the restoration and protection of our natural wonder.
The limited-edition fishing shirt, hand-designed by Tide Apparel’s Nick Richardson and made from 100% recycled plastics and 100% recycled packaging, will not only help Aussies be the catch of the day on the water, they will also be contributing to the Foundation’s conservation projects that support the health of the Great Barrier Reef.
Chris Allan, Head of Marketing – Core Beer of Lion Australia said the collaboration is the latest in the brand’s homegrown partnerships that have Australia and its people at its heart.
“This collaboration is a testament to what XXXX stands for as a proud Australian brand. We’re thrilled to be working with Tide Apparel to offer a product that not only protects Aussies when they’re out and about doing what they love most, but also contributes to the conservation of our iconic Great Barrier Reef.”
Tide Apparel founder, Nick Richardson expressed his excitement about the collab
“After XXXX approached me, I spent 2 days freaking out that a brand I’m a fan of would want to collaborate with Tide! I then took time to hand-draw the design taking inspiration from the Reef, XXXX brand colours and the Tide brand and it came to life beautifully.
“Our brand is steeped in respect for the waterways and being able to enjoy them for years to come, so having a direct link back to waterways through this collaboration is a fantastic element to the partnership. Together, we are casting a net of protection, not only for the iconic Great Barrier Reef but also for the people of Queensland. This fishing shirt collaboration symbolises our dedication to raising awareness and taking action to safeguard our environment.”
Great Barrier Reef Foundation Managing Director, Anna Marsden, said: “We appreciate the support provided through our partnership with XXXX and initiatives like this, which enable us to generate awareness amongst everyday Australians and raise valuable funds to restore the Reef and protect its marine life. By purchasing a fishing shirt, Australians can support the protection of our Reef through projects focused on coastal restoration and improving the quality of the Reef’s water whilst protecting themselves from the sun this summer.”
The XXXX Fishing Shirt (RRP from $79.99 is now available to purchase via tideapparel.com and from selected BCF stores across Queensland. To learn more, visit XXXX’s Facebook and Instagram. Join the conversation at @xxxx.beer