VR Fish receives National Recreational Fishing award

VRFish Michael Burgess receives Communications Award.

VRFISH, the peak body representing the interests of Victoria’s 800,000+ recreational fishers, has received an award for excellence in recreational fishing communication at the National Recreational Fishing Awards in Hobart.

VRFish Executive Officer, Michael Burgess said, “We are elated to have our innovative approach and communications success recognised at the national level.”

Over the past two years, VRFish have worked with Paul Kelly Creative to develop new, modernised branding and a content based marketing approach to ensure fishers can receive relevant and timely content.

“Good communication is critical to inform recreational fishers on issues affecting their fishing. We represent the most passionate fishers in the country, and we have quickly learnt that there is no such thing as ‘too much’ information when engaging with fishers.” Burgess said.

“We would like to thank our members, Victorian recreational fishers, stakeholders and our online followers for supporting and engaging with us across all of our communication platforms.” he said.

VRFish is implementing a new and inclusive membership model enabling all recreational fishers and organisations to join the peak body.

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