Carlsberg DrunkenBait lure

CARLSBERG Sweden and internationally renowned lure builder Claes “Svartzonker” Claesson
have teamed up to highlight the risks of drunk fishing by launching “DrunkenBait by
Svartzonker,” a unique fishing lure designed to remind anglers to stay sober while on the water.

Drowning is the third leading cause of unintentional injury death worldwide, according to the World
Health Organization (WHO), and alcohol use is a common risk factor, particularly in fatal boating and fishing-related accidents. But the dangers of mixing alcohol with fishing are not fully acknowledged.

The unique lure resembles a drunk person who has ended up at the bottom of the lake. It serves as a visual warning against the dangers of drunk fishing and a reminder to anglers to choose non-alcoholic beverages when on the water.

DrunkenBait is simultaneously a fully functional pike lure (or would make a deadly Murray cod or flathead lure), jointed at the waist for realistic drunken movement in the water. The lure is available in an exclusive limited edition, each lure hand-painted and individually weighted by Svartzonker himself.

“Fishing and alcohol do not mix well. I hope the DrunkenBait can encourage more anglers to choose non-alcoholic options while fishing. And who knows, maybe someone will catch a big pike with it too,” says Claes “Svartzonker” Claesson.

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