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Fisho acquires Fishing Gear Tester

FISHING World has acquired product news/review/comparison website FishingGearTester.com.au, making Fisho the most powerful fishing media brand in Australia.

Since 1969, Fishing World has been an integral part of the recreational fishing industry – entertaining, informing and educating millions of anglers.

Today, with the printed and digital editions of Fishing World magazine, www.fishingworld.com.au (a new version of this website will also be launched soon!), free online TV series Fishing Journeys, FishingGearTester.com.au and combined social media followings, Fisho has a verifiable audience in excess of 375,000, with total reach around 800,000 people.

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Fishing World publisher Jim Harnwell said the media brand was always thinking of new ways to engage, educate and excite Australian anglers.

“Right from the beginning, it’s been our goal to improve people’s fishing experiences… offering technique-based articles, location reviews, new product information and more,” Harnwell said.

“Working hard to protect Australia’s recreational fishing industry has also always been high on the agenda, to ensure Australians can continue to enjoy fishing for many generations to come.

“Our expanded media offering will allow us to continue to achieve all of these goals, to deliver the ultimate fishing media experience for all anglers and the recreational fishing industry as a whole.”

FishingGearTester.com.au was launched in 2014, positioned as “Australia’s most trusted source for the latest tackle news, reviews, comparisons, destinations, fish species information and more”.

Delivering objective and high-quality information (in video and text), the fully-responsive website also sources the most competitive prices and allows you to buy online directly from reputable Australian-based retailers.

The concept was created by lifelong angler Ben Sandman. No stranger to the fishing industry, Ben has worked across most of Australia’s fishing/boating media outlets over the years – including Fishing World and sister publication Marine Business – in roles spanning staff journalist to managing editor.

“Ben’s professional and personal integrity is reflected in FishingGearTester.com.au, with a solid base of objective and credible news/review content,” Harnwell said.

“Credibility is the basis of the Fishing World brand, which is why acquiring FishingGearTester.com.au was a natural progression for us.

“We’ve also employed a full-time content producer, Josh Carpenter, to work on the site, so we have a great team and a comprehensive range of media channels to take Fishing World well into the future and keep Australian anglers up-to-date with the very latest information – from political news to innovative fishing gear!”

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