OZFISH Unlimited’s goal to restore fish habitat across Australia just got some added protection thanks to a freshly-inked partnership with global eyewear brand, Maui Jim.
The partnership will see Maui Jim support a variety of OzFish’s habitat programs across Australia. Craig Copeland, OzFish CEO says that the partnership marks yet another chance for OzFish to expand their audience and scale-out habitat restoration projects.
“Whilst we rely on our volunteers to be the eyes on the ground and bring our projects to life, it’s corporate support from organisations like Maui Jim that allow us to scale these projects to be some of the leading programs in the country.
“It is also fitting that Maui Jim provide a product that our habitat officers and volunteers can utilise out in the field. Whether it’s sun protection, spotting habitat in the water or just looking the part, I am confident Maui Jim is a well-suited partner to join the OzFish ranks,” Copeland said.
Nathan Fisher, Director of Marketing at Maui Jim Sunglasses (APAC/MEA), says that the eyewear brand is excited about the impact OzFish can make in waterways across Australia.
“Knowing that we can contribute to bettering the environment we love and rely upon, amplifies our commitment to OzFish and its invaluable team of volunteers. Our PolarizedPlus2 colour enhancing lens technology will allow the volunteers to see through the harsh glare on the surface of the water, enabling them to better assess the job at hand and protect their eyes from damaging UV and blue light. We couldn’t be more excited to kick start the partnership in 2022.”, Fisher said.
You can become a member of OzFish online at ozfish.org.au or by contacting 1800 431 308.
